What is a restaurant online ordering system?
A restaurant online ordering system is a web storefront on your own domain where guests browse your menu, build an order and pay for pickup or delivery. Because it is your storefront rather than a marketplace listing, there is no per-order commission, and the guest relationship stays yours.
It sits alongside the marketplaces rather than replacing them. Most restaurants want both: the marketplaces for reach, and a direct channel for the guests who are already coming back.
What direct ordering actually saves
Marketplace commission is charged per order, on the whole order, forever — including from the customer who has ordered the same thing every Thursday for two years. On thin restaurant margins that is not a marketing cost, it is a share of the business.
The honest framing: a marketplace order you would not otherwise have had is worth its commission. A repeat order from a regular, taken on a channel you own, is worth considerably more. The goal is to move the second group, not to leave the platforms.
ThaliPOS gives you the direct channel and the marketplace channels on one system, so you can actually see which is which. See the whole platform →
How the ThaliPOS storefront works
- The same menu as your counter. Authored once, published everywhere. Items you 86 in the kitchen stop being orderable online.
- Browse without an account. Guests can look at the menu and build a cart before being asked to identify themselves — sign-in happens at checkout, and the cart they built is carried over.
- Phone and desktop. The storefront runs as a mobile-first web app and a desktop layout, from the same code, so the two never drift apart.
- Card payment online. Checkout runs on Stripe. Card details are entered into Stripe's own payment form, never into ThaliPOS.
- Straight onto the kitchen display. Web orders arrive on the same screen as counter and kiosk orders, marked with their channel.
- No app to install. It is a website. Guests do not download anything.
Pickup, tables and the order board
For pickup, guests get a friendly order number, and a wall-mounted order status board shows what is cooking and what is ready — so the counter stops answering "is it done yet?" and the guest stops hovering.


For in-store ordering from a table, printed QR codes route the guest to the right menu for that part of the restaurant. How QR ordering works →
Where marketplaces fit
DoorDash, Uber Eats and Grubhub orders arrive on the same kitchen display as everything else, using your menu with per-channel pricing — so you can price in the commission rather than absorbing it — and a pause switch per channel for when the kitchen is buried. If the store goes offline, those channels pause automatically instead of accepting orders nobody can see.
Your own storefront and QR ordering
✓ available in pilotDirect pickup orders from your own web storefront and printed QR codes, with no marketplace commission on either.
DoorDash · Uber Eats · Grubhub
◷ in partner certificationThe integration layer, order pipeline, menu push, per-channel pricing and auto-pause are built and tested against a simulated partner. Each marketplace requires its own certification against live partner credentials before it can be switched on for a restaurant.